For Air Max Day 2018, SlamJam linked up with office solutions and Nike Italia.

To show off the iconic Air Max shoe, we set the scene in Italy. We didn’t make it to Milan, but we made it to Little Italy in NYC. With the help of Google Translate and the gelato guy on Mulberry St, we give you an Air Max campaign set in a slightly less authentic version of Italy. 

Hopefully only a handful of Italians take it to heart. Happy Air Max Day